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Bee Cheng Hiang takes its root in Singapore in 1933, where an enterprising street hawker peddled the streets of Chinatown selling freshly barbequed meat. Business was especially brisk during festive seasons for this high quality traditional delicacy, which Mr Teo Swee Ee introduced as ‘bakkwa’.Based on the principle of customer first, the brand is very popular in Asia. More than 370 branches are woven in Hong Kong, China, Taiwan, Singapore, South Korea, Japan, Malaysia, Indonesia, Vietnam, and the Philippines.With more than 80 years of commitment, our value remains the same. We believe in providing our customers with our best products so that they can share with their loved ones the happy moments in their lives.Through his passion for calligraphy and divination, he created the Bee Cheng Hiang brand name, 美珍香。 Each character is composed with nine calligraphic strokes, signifying brand longevity and a representation of the Bee Cheng Hiang experience. Visitors to our shops are treated to the sight, smell and taste of our products.
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Singapore’s Bacon Bee Chin Heong was founded in 1933 by an energetic young man (the founder, Mr. Zhang Ruiyi) who used his mobile stall to sell the seller’s secret recipe of jerky along the streets in Chinatown. The aroma of dried meat has established a good reputation.
Based on the principle of putting customers first, the brand is very popular in Asia, with more than 370 branches in Hong Kong, Mainland China, Taiwan, Singapore, South Korea, Japan, Malaysia, Indonesia, Vietnam and the Philippines.
With over 80 years of commitment, our values remain unchanged. We believe in providing our best products to our customers to share with their loved ones so that they experience joyful moments in their lives.
Drawing inspiration from his study of calligraphy and divination, the young Mr. Zhang carefully selected these three Chinese characters to represent the profound thought and meaning of the brand name.
Each word of the brand consists of nine calligraphy strokes, which represents the longevity of the brand and is passed down from generation to generation. At the same time, it also expresses our commitment to consistently provide quality products and services.
Come and play this game of catching jerky products, and let's see who can stay until the last second! It also provides information of Bee Cheng Hiang's latest promotions, stores' location and details of products.
